Supplier profile

Nurture&

Nurture& manufactures nursery furniture including gliders, cribs, dressers, and beds. The company's products feature non-toxic materials, recycled yarn fabric, FSC-certified wood, and CertiPUR-US certified foam. Gliders include power functionality options, stain-resistant fabric, extra padded cushions, and built-in USB chargers. Nurture& offers a 60-day return policy and free swatch ordering.

Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Nurture& sells

Nursery gliders, cribs, dressers, beds, ottomans, lumbar pillows, mattresses

Is Nurture& a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Premium Strollers

Margins, MAP policy, and who to contact

Supplier Flow members see Nurture&'s typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Nurture&

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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