Supplier profile

OBOR Tires

OBOR Tires manufactures performance tires for ATVs, UTVs, side-by-sides, and bikes. The company offers multiple tire models including the RocScraper with stepped tread for rock crawling, the Tricera designed for lightweight maneuverability, and the Lynx with 8-ply radial construction. OBOR tires undergo rigorous testing in demanding cross-country races such as GNCC and Baja 1000.

Dropships direct
Not listed
Dealer program
Advertised
MAP policy
No
Sells direct to consumer
Yes

What OBOR Tires sells

ATV tires, UTV/SxS tires, bike tires

Is OBOR Tires a fit for a high-ticket store?

OBOR Tires advertises a dealer or wholesale program, so there is a defined way in rather than a cold approach. Confirm whether they ship to your customer or expect you to hold stock, since that decides how much working capital the line needs.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

ATVs & UTVs

Margins, MAP policy, and who to contact

Supplier Flow members see OBOR Tires's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for OBOR Tires

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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