Supplier profile

Ortal

United States

Ortal manufactures gas and electric fireplaces in over 300 standard models, ranging from built-in and freestanding designs to fireplace inserts and see-through configurations. The company's Wilderness Collection features patent-pending flame-through-log technology for direct-vent gas fireplaces, while its electric offerings include holographic fireplaces and the E-Lectra series by Evonic. Ortal's Passive Cool Wall Technology allows finished materials to be placed as close as 4 inches from the fireplace edge.

Headquarters
United States
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Ortal sells

Gas Fireplaces, Electric Fireplaces, Fireplace Inserts, Freestanding Fireplaces, Built-in Fireplaces, Direct Vent Gas Fi

Is Ortal a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Fireplaces

Margins, MAP policy, and who to contact

Supplier Flow members see Ortal's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

Start your 7-day free trialBrowse the database

How to become a dealer for Ortal

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

Looking for more? Browse suppliers by niche or try the free tools.