Supplier profile

Peacock Alley

Peacock Alley manufactures luxury bedding and bath linens, including sheets, duvet covers, pillows, mattress toppers, bath towels, and accessories. The company offers products in materials such as sateen, percale, linen, matelassé, silk, and wool across multiple size categories. Operating since 1973, Peacock Alley provides complimentary shipping on orders over $250 and features embroidered bedding collections with botanical and geometric designs.

Founded
1973
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Peacock Alley sells

Sheets, Duvet Covers, Coverlets, Quilts, Bedspreads, Blankets, Pillows, Mattress Toppers, Bath Towels, Bathrobes, Shower

Is Peacock Alley a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Mattresses & Sleep

Margins, MAP policy, and who to contact

Supplier Flow members see Peacock Alley's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Peacock Alley

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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