Supplier profile
Pelican
United States
Pelican manufactures kayaks, boats, paddle boards, paddles, sleds, and outdoor gear for water recreation and adventure. The product range includes recreational, fishing, and touring kayaks, pedal boats, canoes, inflatable and rigid stand-up paddleboards, and accessories such as paddles, safety equipment, bags, and storage solutions. Products are designed for family-friendly use across various skill levels and water conditions.
- Headquarters
- United States
- Typical price range
- $100 to $500
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- Yes
What Pelican sells
Kayaks, Boats, SUPs, Paddles, Sleds, Hunting Blinds, Fishing Gear, Safety Equipment, Bags, Coolers, Transport and Storag
Is Pelican a fit for a high-ticket store?
Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Pelican's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Pelican
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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