Supplier profile

Planar

Planar manufactures LED and LCD video walls and display solutions for professional applications. The company offers LED video walls in indoor and outdoor configurations with multiple series including DirectLight, Komodo, Cobra, and Luminate lines, as well as LCD video walls through Clarity Matrix and VM series. Planar also produces large-format LCD displays, desktop monitors, and touch-screen monitors, serving markets including broadcast, digital signage, healthcare, retail, and entertainment.

Typical price range
Over $5,000
Products
423
Dropships direct
Not listed
MAP policy
No

What Planar sells

LED video walls, LCD video walls, large format displays, desktop monitors, touch screen monitors

Is Planar a fit for a high-ticket store?

Order values here are high, so a single approved dealer relationship can carry a store. At this price point buyers research before they buy, which rewards good product content over ad spend.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Audio / Video

Margins, MAP policy, and who to contact

Supplier Flow members see Planar's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Planar

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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