Supplier profile

Praxis

Incline Village, Nevada, United States

Praxis manufactures custom and standard edition skis handcrafted in the Sierra Nevada, along with kids and discount ski options. The company also stocks ski bindings from brands including CAST, Look, and Tyrolia, and carries a full lineup of foil sports equipment from Lift and Slingshot, including efoils, wing foils, and wake foils. Praxis sells factory direct and operates a showroom in Incline Village, Lake Tahoe.

Headquarters
Incline Village, Nevada, United States
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Praxis sells

Skis, Ski Bindings, Foil Sports Equipment

Is Praxis a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Winter Sports

Margins, MAP policy, and who to contact

Supplier Flow members see Praxis's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Praxis

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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