Supplier profile

Primato

Zugliano, Veneto, Italy

Primato designs and manufactures portable cooking systems for catering, including fry tops, pizza ovens, and pellet pyrolytic heaters. The product range includes the Model F75 transportable fry top, Model P5 transportable pizza oven, and the Model L series with variants such as Model L Heat, Model L Core, and Model L Qube pellet pyrolytic heaters. The company's technology, called the Primato System, uses micro-gasification combustion and holds an industrial patent on its operating technology.

Headquarters
Zugliano, Veneto, Italy
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Primato sells

Portable pizza ovens, fry tops, pellet heating systems, cooking equipment, accessories

Is Primato a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Pizza Ovens

Margins, MAP policy, and who to contact

Supplier Flow members see Primato's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Primato

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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