Supplier profile

Purple

United States

Purple manufactures mattresses, pillows, and seat cushions featuring the GelFlex Grid, a technology designed to contour to the body, draw away heat, and balance temperature. The product line includes multiple mattress models across different tiers, along with grid pillows, down alternative pillows, sheet sets, and cushions. Purple offers a 100-night trial, 10-year warranty, free shipping, and FSA/HSA eligibility for select products.

Headquarters
United States
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Purple sells

mattresses, pillows, seat cushions, sheets, mattress protectors

Is Purple a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Mattresses & Sleep

Margins, MAP policy, and who to contact

Supplier Flow members see Purple's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Purple

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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