Supplier profile

Radio Flyer

United States

Radio Flyer manufactures wagons, tricycles, strollers, ride-on toys, scooters, go-karts, and adult e-bikes for children and adults. The product range spans from classic wagons and stroller wagons to modern electric bikes, with offerings designed for ages from infants through adults 16 and older. The company has operated since 1917 and emphasizes product quality and durable design across its outdoor toy and mobility categories.

Headquarters
United States
Typical price range
$500 to $1,000
Products
250
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Radio Flyer sells

wagons, tricycles, strollers, ride-ons, scooters, go-karts, e-bikes, kids bikes, active play toys

Is Radio Flyer a fit for a high-ticket store?

Mid-range order values, which usually means enough margin per sale to pay for traffic without needing the volume a low-ticket store lives on.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

E-Bikes

Margins, MAP policy, and who to contact

Supplier Flow members see Radio Flyer's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Radio Flyer

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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