Supplier profile

Rasmussen Gas Logs

Whittier, California, United States

Rasmussen Gas Logs manufactures vented and vent-free gas log sets for fireplaces, including branded product lines such as Alterna, CoalFire, and FirePit Logs. The company offers vented sets with Rumford burner styles and lighting controls, as well as vent-free alternatives. Rasmussen also provides custom-designed gas log sets tailored to fit specific fireplace dimensions and styles. The product range extends beyond logs to include fire balls, Solaire infrared grills, and radiant patio heaters.

Headquarters
Whittier, California, United States
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Rasmussen Gas Logs sells

vented gas logs, vent-free gas logs, fire balls, patio heaters, grills

Is Rasmussen Gas Logs a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Fireplaces

Margins, MAP policy, and who to contact

Supplier Flow members see Rasmussen Gas Logs's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Rasmussen Gas Logs

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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