Supplier profile

REC

Singapore

REC manufactures solar panels using HJT technology, offering multiple product lines including the Alpha Pure-RX, Alpha Pure-R, Alpha Pure 2, and Alpha Pro M series with power ratings from 400 to 640 watts and efficiency ratings up to 22.6%. The company, established in 1996 and made in Singapore, provides world-class warranties and maintains a network of certified solar professional installers.

Headquarters
Singapore
Founded
1996
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
No

What REC sells

Solar panels

Is REC a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Margins, MAP policy, and who to contact

Supplier Flow members see REC's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

How to become a dealer for REC

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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