Supplier profile

REP Fitness

REP Fitness supplies home gym and commercial gym equipment specializing in strength and conditioning. The product range includes racks, rigs, benches, barbells, dumbbells, kettlebells, cable machines, cardio equipment, and conditioning tools. REP also offers apparel, nutrition products, and accessories. The company operates from a Colorado headquarters and manufactures equipment including proprietary cardio machines like the Strive Air Bike and Strive Treadmill.

Typical price range
$500 to $1,000
Products
517
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What REP Fitness sells

Racks, rigs, barbells, dumbbells, kettlebells, plates, benches, cable machines, cardio machines, attachments, storage, c

Is REP Fitness a fit for a high-ticket store?

Mid-range order values, which usually means enough margin per sale to pay for traffic without needing the volume a low-ticket store lives on.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Home Gyms

Margins, MAP policy, and who to contact

Supplier Flow members see REP Fitness's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for REP Fitness

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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