Supplier profile

RIX Optics

Texas, United States

RIX Optics manufactures thermal and night vision optics for hunting, law enforcement, and outdoor enthusiasts. The company offers thermal riflescopes, night vision riflescopes, and thermal monoculars across multiple product lines including LEAP, STORM, POCKET, STRIDE, TOURER, TITAN, and DBH series, with sensor options ranging from 256 to 1280 resolution. Products include integrated laser rangefinders on select models and come with 3-5 year warranties and 30-day returns.

Headquarters
Texas, United States
Typical price range
$500 to $1,000
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What RIX Optics sells

thermal riflescopes, night vision riflescopes, thermal monoculars, accessories

Is RIX Optics a fit for a high-ticket store?

Mid-range order values, which usually means enough margin per sale to pay for traffic without needing the volume a low-ticket store lives on.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Hunting & Fishing

Margins, MAP policy, and who to contact

Supplier Flow members see RIX Optics's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for RIX Optics

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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