Supplier profile

Rolec

Boston, Lincolnshire, United Kingdom

Rolec manufactures the UK's largest range of outdoor electrical solutions, including smart AC and DC rapid EV charging points, marina service pedestals, and caravan electrical hook-up units. The company serves prestigious brands and locations globally, with over 30 years of experience in outdoor electrical equipment for multiple sectors and applications.

Headquarters
Boston, Lincolnshire, United Kingdom
Typical price range
$100 to $500
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Rolec sells

EV charging points, marina service pedestals, caravan hook-ups

Is Rolec a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

EV Charging

Margins, MAP policy, and who to contact

Supplier Flow members see Rolec's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Rolec

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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