Supplier profile

R.W.FLAME

R.W.FLAME manufactures electric fireplaces and propane gas grills for residential use. The electric fireplace line includes wall-mounted units, inserts, log sets, mantel packages, and smart models with WiFi and Alexa compatibility, available in multiple sizes from 20 to 68 inches. The propane grill selection comprises freestanding and tabletop models with 3 to 4 burners, stainless steel construction, and BTU ratings from 24,000 to 42,000, many featuring side burners or folding tables.

Typical price range
$100 to $500
Products
53
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What R.W.FLAME sells

Electric Fireplace, Gas Grill, Fire Pit, Space Heater, Log Set, Accessories

Is R.W.FLAME a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Fireplaces

Margins, MAP policy, and who to contact

Supplier Flow members see R.W.FLAME's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for R.W.FLAME

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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