Supplier profile

Salewa

Italy

Salewa manufactures outdoor gear, apparel, and footwear designed in the Alps. The product range includes hardshell and softshell jackets, insulated down jackets, baselayers, midlayers, hiking and mountaineering shoes, approach shoes, backpacks, and climbing equipment such as ice axes and screws. The company offers free shipping on orders over $100 and free returns within 30 days.

Headquarters
Italy
Typical price range
$100 to $500
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Salewa sells

Apparel, Footwear, Backpacks, Climbing Equipment, Iceaxes, Icescrews

Is Salewa a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Margins, MAP policy, and who to contact

Supplier Flow members see Salewa's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

How to become a dealer for Salewa

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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