Supplier profile

SMART Saddles

United Kingdom

SMART Saddles manufactures a range of fully flexible saddles designed for horse and rider comfort, welfare, and performance across all disciplines. The Queen's Award-winning product line features patented FlexTech technology combined with close-contact design and is available in styles including dressage, jump, multi-discipline, and native saddles suitable for various horse back shapes. The company offers test rides, rental services, remote fitting advice, and an international sale or return policy.

Headquarters
United Kingdom
Typical price range
$500 to $1,000
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What SMART Saddles sells

Horse saddles, saddle accessories, saddle cloths, half pads

Is SMART Saddles a fit for a high-ticket store?

Mid-range order values, which usually means enough margin per sale to pay for traffic without needing the volume a low-ticket store lives on.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Equestrian

Margins, MAP policy, and who to contact

Supplier Flow members see SMART Saddles's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for SMART Saddles

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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