Supplier profile

Sorelle Furniture

New Jersey, United States

Sorelle Furniture designs and manufactures nursery furniture including cribs, dressers, changing tables, and accessories. Since 1977, the company has crafted pieces from solid hardwood that meet or exceed JPMA and ASTM safety standards. Products feature non-toxic finishes and GREENGUARD Gold certification, built for durability across multiple stages of childhood.

Headquarters
New Jersey, United States
Founded
1977
Typical price range
$100 to $500
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Sorelle Furniture sells

Cribs, Dressers, Hutches, Chifferobes, Nightstands, Changing Toppers, Crib Rails, Mattresses, Toddler and Kids Furniture

Is Sorelle Furniture a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Designer Cribs

Margins, MAP policy, and who to contact

Supplier Flow members see Sorelle Furniture's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Sorelle Furniture

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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