Supplier profile

S&S Cycle

Viola, Wisconsin, United States

S&S Cycle manufactures performance parts for Harley-Davidson motorcycles. The company offers a broad range of components including engines, cylinder heads, camshafts, carburetors, exhaust systems, air cleaners, transmissions, and related accessories. S&S Cycle has been in operation since 1958 and provides technical resources including instruction sheets, engine manuals, and specification guides for its products.

Headquarters
Viola, Wisconsin, United States
Founded
1958
Typical price range
$100 to $500
Dropships direct
Not listed
MAP policy
Yes
Sells direct to consumer
Yes

What S&S Cycle sells

Air Cleaners, Apparel & Accessories, Cables, Camshafts, Carburetors & Kits, Clutch, Crankcases, Cylinder Heads, Cylinder

Is S&S Cycle a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

They run a MAP policy, which is the single best protection a dealer has: it stops other sellers advertising below an agreed floor and racing your margin to zero.

Niches

Dirt Bikes

Margins, MAP policy, and who to contact

Supplier Flow members see S&S Cycle's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for S&S Cycle

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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