Supplier profile

Stand on Liquid

Bend, Oregon, United States

Stand on Liquid designs and sells inflatable and rigid stand-up paddle boards, paddles, and accessories including bags, covers, leashes, fins, pumps, and apparel. The company offers the largest inventory of rigid and inflatable paddle boards and board accessories on the West Coast, with models in the All Around and Tour categories. Stand on Liquid also operates a retail storefront in Bend, Oregon, and offers SUP rentals.

Headquarters
Bend, Oregon, United States
Typical price range
$100 to $500
Products
115
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Stand on Liquid sells

Paddleboards, Paddles, Accessories, Bags & Covers, Leashes, Fins, Pumps, Apparel, PFDs, Parts & Repair

Is Stand on Liquid a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Kayaks & Paddle Boards

Margins, MAP policy, and who to contact

Supplier Flow members see Stand on Liquid's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Stand on Liquid

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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