Supplier profile
Step2
United States
Step2 manufactures outdoor toys and playsets for children, including water tables, play kitchens, climbers, slides, playhouses, swing sets, ride-ons, wagons, and pretend play products. The company also offers home and patio items such as pool furniture, planters, outdoor storage, and mailboxes. Step2 products are designed for active play and imaginative learning, built with durable construction intended to last across generations of families.
- Headquarters
- United States
- Typical price range
- $100 to $500
- Products
- 535
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- Yes
What Step2 sells
Kids toys, playhouses, water tables, ride-ons, wagons, play kitchens, climbers, slides, coasters, swing sets, pretend pl
Is Step2 a fit for a high-ticket store?
Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Step2's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Step2
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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