Supplier profile
Sterling
Sterling manufactures durable plumbing fixtures for bathrooms and kitchens, including bathtubs, shower stalls, shower bases, tub-shower combos, shower doors, toilets, toilet seats, faucets, and sinks. The company produces bath and shower solutions in Vikrell material and offers bathroom safety products and service parts.
- Dropships direct
- Not listed
- MAP policy
- No
What Sterling sells
bathtubs, shower stalls, shower bases, tub-shower combos, shower doors, toilets, kitchen sinks
Is Sterling a fit for a high-ticket store?
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Sterling's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Sterling
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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