Supplier profile

STIHL

Germany

STIHL manufactures a broad range of outdoor power equipment and garden tools across multiple categories. Its product lineup includes chainsaws, hedge trimmers, lawn mowers, leaf blowers, pressure washers, and specialty equipment for forestry, landscaping, and construction. The company offers both gasoline-powered and battery-powered (ALLPRO-Akkusystem) products, along with protective gear, accessories, and maintenance supplies. Products are available through authorized dealers and the STIHL online shop.

Headquarters
Germany
Typical price range
$500 to $1,000
Products
359
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What STIHL sells

Chainsaws, trimmers, mowers, hedge trimmers, blowers, pressure washers, brush cutters, battery-powered tools, accessorie

Is STIHL a fit for a high-ticket store?

Mid-range order values, which usually means enough margin per sale to pay for traffic without needing the volume a low-ticket store lives on.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Landscaping Equipment

Margins, MAP policy, and who to contact

Supplier Flow members see STIHL's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for STIHL

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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