Supplier profile
SunFire
Janesville, Wisconsin, United States
SunFire manufactures portable diesel and kerosene radiant heaters ranging from 80,000 to 160,000 BTU, designed for shops, garages, auto facilities, and construction sites. The heaters use XTREME CLEAN burner technology to deliver zero odor and near-zero carbon monoxide emissions, operating quieter than traditional forced-air torpedo heaters. All models are made in the USA in Janesville, Wisconsin, with commercial-grade steel construction and include a 2-year warranty plus lifetime technical support.
- Headquarters
- Janesville, Wisconsin, United States
- Typical price range
- $1,000 to $5,000
- Products
- 46
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- Yes
What SunFire sells
Diesel heaters, kerosene heaters, radiant heaters, diesel anti-gel
Is SunFire a fit for a high-ticket store?
Order values here are high, so a single approved dealer relationship can carry a store. At this price point buyers research before they buy, which rewards good product content over ad spend.
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see SunFire's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for SunFire
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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