Supplier profile

Sure Flame

Lethbridge, Alberta, Canada

Sure Flame manufactures construction heaters and related equipment, including indirect heaters, direct heaters, hybrid enclosed flame heaters, air movers, explosion-proof blowers, and hand-held propane torches. The company's product line ranges from 100,000 to 2.25 million BTU capacity. Sure Flame heaters feature patented technology designed for efficiency and performance, with models available in dual fuel (natural gas/propane) and diesel options.

Headquarters
Lethbridge, Alberta, Canada
Founded
1964
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Sure Flame sells

Indirect heaters, Direct heaters, Hybrid enclosed flame heaters, Air movers, Blowers, Torches

Is Sure Flame a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Home Appliances

Margins, MAP policy, and who to contact

Supplier Flow members see Sure Flame's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Sure Flame

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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