Supplier profile

THOR Boats

Union City, Tennessee, United States

THOR Boats manufactures aluminum hunting, fishing, and recreational watercraft designed for lakes, bays, and shallow water conditions. The company offers three main series: Lake Hammer, Swamp Hammer, and Timber Hammer, each with multiple models ranging from 1754 to 1900 specifications. All boats feature 100% fully welded marine-grade aluminum hulls and meet or exceed NMMA and USCG requirements. THOR Boats operates a dealer network and is located in Union City, Tennessee.

Headquarters
Union City, Tennessee, United States
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What THOR Boats sells

hunting boats, fishing boats, recreational watercraft

Is THOR Boats a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Boats & Watercraft

Margins, MAP policy, and who to contact

Supplier Flow members see THOR Boats's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for THOR Boats

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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