Supplier profile

Ultra Winch

Melbourne, Victoria, Australia

Ultra Winch is an Australian-owned and operated supplier of 4x4 recovery winches and accessories. The company offers electric winches in multiple power ratings, including the PDX MK4 (9,500–12,000 lb), RDX series in high power and speed variants, and the ATR-5000 for ATV/UTV/trailer use. Product range includes forged hooks, recovery kits, snatch rings, soft shackles, rope extensions, winch dampeners, control boxes, isolator switches, wiring kits, and overhaul kits.

Headquarters
Melbourne, Victoria, Australia
Typical price range
$500 to $1,000
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Ultra Winch sells

Electric winches, recovery gear, hooks, shackles, snatch straps, winch accessories, LED lighting

Is Ultra Winch a fit for a high-ticket store?

Mid-range order values, which usually means enough margin per sale to pay for traffic without needing the volume a low-ticket store lives on.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Automotive

Margins, MAP policy, and who to contact

Supplier Flow members see Ultra Winch's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Ultra Winch

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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