Supplier profile

Vic Bennett Custom Saddles

Sherwood Park, Alberta, Canada

Vic Bennett Custom Saddles is a Canadian company specializing in handcrafted custom western saddles and tack. The company offers multiple saddle categories including cutting saddles, show saddles, reining saddles, cowhorse saddles, cowboy saddles, and all-around saddles, with options for customization in tooling, silver, rigging, and color. Known for superior workmanship, Vic Bennett Custom Saddles hand makes gear with attention to refinement and form for the western performance market.

Headquarters
Sherwood Park, Alberta, Canada
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Vic Bennett Custom Saddles sells

Western saddles, leather tack

Is Vic Bennett Custom Saddles a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Equestrian

Margins, MAP policy, and who to contact

Supplier Flow members see Vic Bennett Custom Saddles's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Vic Bennett Custom Saddles

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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