Supplier profile
Vlaze
Newport, Isle of Wight, United Kingdom
Vlaze manufactures British-made kitchen cabinetry and bespoke items crafted from vitreous enamel, a material created by fusing glass to steel at temperatures exceeding 800°C. The company specializes in modular outdoor kitchens, fireplaces, bespoke bathrooms, shower enclosures, and garden surfaces. Vlaze enamel products are weatherproof, hygienic, chemically resistant, and fully recyclable, available in a range of plain colors and textured finishes. Products are designed and made on the Isle of Wight and come with a 3-year limited guarantee.
- Headquarters
- Newport, Isle of Wight, United Kingdom
- Founded
- 1972
- Dropships direct
- Not listed
- MAP policy
- No
- Sells direct to consumer
- Yes
What Vlaze sells
outdoor kitchens, bespoke bathrooms, shower enclosures, fireplaces, worktops, splashbacks, vitreous enamel surfaces
Is Vlaze a fit for a high-ticket store?
No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.
They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.
No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.
Niches
Margins, MAP policy, and who to contact
Supplier Flow members see Vlaze's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.
How to become a dealer for Vlaze
- 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
- 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
- 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
- 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.
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