Supplier profile

Vogel

Toronto, Ontario, Canada

Vogel designs and manufactures custom upholstered furniture handcrafted in Toronto. The company offers 27+ collections across categories including sofas, sectionals, lounge chairs, dining chairs, recliners, swivels, and stools, with over 100 fabrics available. Pieces feature high-density foam, hardwood frames, and precision tailoring suitable for residential and high-use environments, backed by a lifetime frame warranty.

Headquarters
Toronto, Ontario, Canada
Dropships direct
Not listed
Dealer program
Advertised
MAP policy
No
Sells direct to consumer
No

What Vogel sells

Benches, Chairs, Dining Chairs, Lounge Chairs, Recliners, Swivels, Swivel Gliders, Chaise, Ottomans, Sectionals, Sofas,

Is Vogel a fit for a high-ticket store?

Vogel advertises a dealer or wholesale program, so there is a defined way in rather than a cold approach. Confirm whether they ship to your customer or expect you to hold stock, since that decides how much working capital the line needs.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

ReclinersDining Sets

Margins, MAP policy, and who to contact

Supplier Flow members see Vogel's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Vogel

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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