Supplier profile

VR Saddlery

Alberta, Canada

VR Saddlery is a family-owned business based in Alberta's Peace Country that produces hand-made custom western saddles and tack. The company offers saddles designed for ranching, roping, and pleasure riding, along with related products including stirrups and cinches. VR Saddlery builds custom saddles tailored to individual customer needs and preferences.

Headquarters
Alberta, Canada
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What VR Saddlery sells

Western saddles, tack, wagons, stirrups, cinches

Is VR Saddlery a fit for a high-ticket store?

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Equestrian

Margins, MAP policy, and who to contact

Supplier Flow members see VR Saddlery's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for VR Saddlery

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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