Supplier profile

Wilier Triestina

Bassano del Grappa, Italy

Wilier Triestina manufactures bicycles across multiple categories including road, gravel, mountain, time trial, and e-bikes. Founded in Bassano del Grappa in 1906, the company offers models designed for racing, endurance, and leisure use, with product lines such as the Filante SLR, Rave SLR, and Urta Max. Bikes are available through authorized dealers and range from approximately 2,900 to 18,000 euros.

Headquarters
Bassano del Grappa, Italy
Founded
1906
Typical price range
Over $5,000
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Wilier Triestina sells

road bikes, gravel bikes, mountain bikes, time trial bikes, triathlon bikes, e-bikes, apparel, accessories

Is Wilier Triestina a fit for a high-ticket store?

Order values here are high, so a single approved dealer relationship can carry a store. At this price point buyers research before they buy, which rewards good product content over ad spend.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

E-Bikes

Margins, MAP policy, and who to contact

Supplier Flow members see Wilier Triestina's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

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How to become a dealer for Wilier Triestina

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

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