Supplier profile

WineRacks

New York, United States

WineRacks designs and manufactures wood and metal wine racks, custom wine cellars, wine rooms, and wine storage solutions for residential and commercial customers since 1994. The company offers wooden racks including modular systems and stackable designs, metal wall-mounted and freestanding options, wine cooling units, retail displays, and custom cellar design services. WineRacks products serve homes, restaurants, retailers, and builders across the USA.

Headquarters
New York, United States
Founded
1994
Typical price range
$500 to $1,000
Products
250
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What WineRacks sells

wooden wine racks, metal wine racks, custom wine cellars, wine coolers, wine cooling units, wine cellar doors, wine cell

Is WineRacks a fit for a high-ticket store?

Mid-range order values, which usually means enough margin per sale to pay for traffic without needing the volume a low-ticket store lives on.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Wine Cellars

Margins, MAP policy, and who to contact

Supplier Flow members see WineRacks's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

Start your 7-day free trialBrowse the database

How to become a dealer for WineRacks

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

Looking for more? Browse suppliers by niche or try the free tools.