Supplier profile

Wine Racks America

United States

Wine Racks America manufactures wine storage systems including wood racks, metal racks, and cooling units for residential and commercial use. The company offers multiple product lines ranging from DIY InstaCellar systems to premium GrandCellar and Millesime collections featuring various styles and configurations. Wine Racks America also provides wine fridges, bar and liquor storage solutions, cellar accessories, custom lighting, and cooling equipment in multiple capacities.

Headquarters
United States
Typical price range
$100 to $500
Products
250
Dropships direct
Not listed
MAP policy
No
Sells direct to consumer
Yes

What Wine Racks America sells

Wine racks, wine cellars, cooling units, metal racks, wood racks, stemware racks, liquor storage, bar furniture, cellar

Is Wine Racks America a fit for a high-ticket store?

Order values are on the lower side, so this works best as a range-filler alongside higher-ticket lines rather than as the anchor of a store.

No dealer program is published on their site, which is normal for manufacturers who keep terms off the public web. You would be approaching them cold, so lead with your niche and existing sales rather than asking for a price list.

They also sell direct to consumers themselves, so you would be competing with your own supplier on price. Ask where they stand on that before committing to the line.

No MAP policy is listed, so expect price competition from other dealers and plan your margin with that in mind.

Niches

Wine Cellars

Margins, MAP policy, and who to contact

Supplier Flow members see Wine Racks America's typical dealer margin range, how strictly it enforces MAP pricing, and the named contacts to email for a dealer application, plus thousands more verified suppliers with the same detail.

Start your 7-day free trialBrowse the database

How to become a dealer for Wine Racks America

  1. 1. Check the fit. Confirm their price range and product types match the store you are building, and that the margin supports paid traffic.
  2. 2. Look legitimate first. Most brands want a real website, a business email on your own domain, and a resale certificate before they approve a dealer.
  3. 3. Reach the right person. A dealer application sent to a generic info address usually stalls. Named contacts move faster.
  4. 4. Ask about MAP. Knowing whether the brand enforces minimum advertised pricing tells you whether your margin is protected from being undercut.

Looking for more? Browse suppliers by niche or try the free tools.